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Official Website
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SunFresh Fruit Hub
Sdn Bhd (1258564-T)

8, Jalan PJS 3/49,
Taman Sri Manja,
7th Miles,
Off Jalan Kelang Lama,
46000 Petaling Jaya,
Selangor, Malaysia.
+603-7783 2933
+603-7784 3452
+6019-9889626

Factory:
Lot 32, Bangunan CPPC
(Collection, Processing &
Packaging Centre)
Taman Kekal Pengeluaran
Makanan (TKPM) Lanchang
28500, Lanchang,
Pahang, Malaysia.

Export & OEM:
Anthony Tan
+6019-9889626

tonytan@thefruithub.com

Supplier and Farmers Relationship:
purchases@thefruithub.com


Buying From Us:
Anthony Tan
+6019-9889626

Partnership & Cooperation:
W F Foong
+6012-3838229

Our Brand


10-Degree Produce from the Equatorial Zone: Nature’s Prime Agricultural Belt


A Natural Haven for Plant Growth

The 10-Degree Equatorial Zone, spanning 10 degrees north and south of the Equator, offers the world’s most optimal conditions for year-round plant growth. While 70% of global fruits grow in the tropics, this specic belt—characterised by abundant sunshine, consistent humidity, and fertile soil—yields the sweetest, most fragrant, and nutrient-rich produce.

Countries like Malaysia and Indonesia lie entirely within this zone, unlike Thailand, Vietnam, and Indochina, giving them a distinct advantage in high-quality fruit and vegetable production.

Malaysia’s Ancient Ecological Heritage

Malaysia's rainforests, among the oldest on Earth, rival the Amazon in biodiversity. Historically, the region’s rich ora attracted global powers in search of ''green gold''—spices and edible herbs that dene many traditional cuisines; indispensable to preserving food in the pre-refrigeration era.

Malaysian farmers, leveraging this natural endowment, cultivate superior crops. The interplay of sunlight, rainfall, and rapid organic decomposition enhances soil fertility, promoting photosynthesis that maximises sugar content and avour in fruits.

A Unique Agricultural Gift

The produce from this zone is unparalleled in taste, fragrance, and nutrition. The region’s unique agricultural success is driven by:

  • Abundant Rainfall – Frequent convectional rain sustains lush vegetation. Mean annual rainfall over 3000 millimetres, among the top 10 most rainfall region in the world.
  • Long Hours of sunlight and high temperature -Daily temperature in the region of 26*C, Ensuring intense and consistent energy for plant growth.
  • High Humidity – Creating ideal moisture conditions. averaging 80%.
  • Nutrient-Rich Soil – Constantly replenished by rapid organic decomposition.


This makes the 10-Degree Equatorial Zone a global agricultural treasure. By valuing and preserving this ecosystem, we ensure a sustainable supply of world-class fruits, fragrant herbs, and vibrant owers for generations to come. By choosing these naturally superior foods, consumers help sustain this vital ecosystem for future generations.

The Equator and Its Global Signicance

The Equator, Earth’s widest latitude at 40,075 km (24,901 miles), divides the planet into two hemispheres. Equatorial regions experience little seasonal variation, recognising only wet and dry seasons. The prolonged rainy season nurtures lush rainforests—such as the Amazon, Congo, and Southeast Asian forests—creating biodiversity hotspots.

Despite their proximity to the sun, equatorial regions are not Earth’s hottest due to cooling humidity and abundant water vapour, fostering thriving ecosystems.